Disign

Design: Key Aspects for Business Growth

1. Website Design and Layout

Modern web design combines aesthetics and functionality.

• Responsiveness: Ensure the site displays correctly on all devices (PC, mobile, tablets). Use CSS media queries and test layouts.

• Usability: Intuitive navigation, fast loading (optimize images via TinyPNG), and clear structure.

• SEO Optimization: Semantic markup (H1-H6 tags), image alt attributes, Schema.org microdata.

• Security: SSL certificates, GDPR compliance for data collection.

Google Ads Requirement: Landing pages must follow the “Better Ads Standard” — no aggressive pop-ups, relevant content.

2. Banner Design

Banners capture attention in advertising.

• Purpose: Convey the message in 3 seconds. Use contrasting colors and minimal text.

• Formats: Static, GIF, or video banners (for Google Display Network, adhere to sizes like 300x250, 728x90).

• Google Ads Rules: Avoid elements mimicking system alerts

• Branding: Ensure logos and brand colors are recognizable.

3. Logo Design

A logo is a company’s face.

• Uniqueness: Avoid templates. Test recognizability

• Scalability: Maintain clarity in small sizes (e.g., favicon) and large formats (billboards).

• Color Palette: Leverage color psychology (blue = trust, red = energy).

• Legal Compliance: Ensure no copyright infringement. PayPal and other payment systems requires trademark verification for business accounts.

4. Brochure Design

Brochures showcase products/services in detail.

• Structure: Create a narrative (problem → solution → benefits).

• Visual Hierarchy: Use headings, subheadings, quotes, and images to guide the reader.

• Printing: Use CMYK colors and 300 dpi resolution. For digital versions, add interactive links.

• Distribution: Host PDFs on your website with proper SEO meta tags.

5. Flyer Design

Flyers are ideal for local promotions.

• Message: Highlight a unique selling proposition (USP) and a call to action (“Visit our store by May 31!”).

• Design: Choose legible fonts (Arial, Roboto) and leave white space.

• QR Codes: Link to your website or promo page.

6. Booklet Design

Booklets provide in-depth service descriptions.

• Layout: Use grids for alignment.

• Content: Visualize data via infographics. Avoid fluff — focus on facts and benefits.

• Digital Versions: Optimize PDFs for fast loading. 

7. Business Card Design

Business cards facilitate networking.

• Minimalism: Include name, title, contacts, and logo. Add a QR code linking to LinkedIn or your website.

• Materials: Use thick paper or unconventional options (wood, metal) for memorability.

• Digital Cards: Create vCard versions for email signatures.

General Tips for All Design Types

• Legality: Use licensed fonts (Google Fonts, Adobe) and stock images (Shutterstock, Unsplash).

• Testing: Run A/B tests on banners, landing pages, and emails.