Privacy Policy for Digital Agency

Last Updated: 14.11.2025

1. Introduction

Digital Agency (Legal address: 600 Congress Ave, Austin, TX 78701) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you use our website digital-agency.website and our services:

• Copy writing and rewriting;
• Content and website audits;
• Development and programming;
• Comprehensive SEO promotion;
• Video editing;
• Photo editing.

This policy complies with:

• The EU General Data Protection Regulation (GDPR);
• The California Consumer Privacy Act (CCPA) for the USA;
• PayPal’s Privacy Policy and Google’s Policies.

2. Data We Collect

2.1. Data You Provide:

• Name, email, phone number;
• Order details (e.g., SEO requirements);
• Payment details (processed via PayPal: transaction ID, email).
• For Enhanced Conversions: When you complete a conversion action (such as submitting a form), we collect and hash (using SHA-256 algorithm) the information you provide (such as email address) to improve the accuracy of our advertising conversion measurement. The hashed data is sent to Google Ads to match with Google accounts for attribution purposes.
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2.2. AutomaticallyCollectedData:

• IP address, device type, geolocation;
• Cookies (seeSection 5);
• Analytics data (Google Analytics, Meta Pixel).
• Advertising data: We use Google Ads and Enhanced Conversions to track conversions and optimize ad performance.

• User-ID: As part of Google Analytics, we use User-ID technology, which assigns a unique, anonymous identifier to your interaction with the site. This identifier does not contain any personal information and is used to analyze user behavior on multiple devices and sessions without transmitting personally identifiable information to Google Analytics.

3. How We Use Your Data

3.1. Purposes of Processing:

• Fulfilling orders (e.g., writing content, audits, development);
• Communication (via [email protected] or +1(909)443-3889);
• Service improvement;
• Fraud prevention (via PayPal verification).

3.2. Data Sharing:

• We do not share your data with third parties except:
  • Payment processors (PayPal);
  • IT and hosting providers (under NDAs);
  • Legal authorities (upon lawful request).
  • Google LLC for Enhanced Conversions: We share hashed, non-identifiable data with Google Ads solely for conversion tracking and optimization purposes in accordance with Google's Privacy Policy.
  • Google LLC for Analytics: We transfer data, including anonymous identifiers (such as User-IDs and Cookie identifiers), to Google Analytics to analyze website usage and track the effectiveness of advertising campaigns.

4. Data Security

4.1. Protection Measures:

• SSL encryption;
• Regular software updates;
• Restricted employee access.

·Privacy Policy.

4.3. DataRetentionPeriods:

• Personal Data (name, email, phone):
  • EU clients: Up to 3 years from the last interaction (order, inquiry), unless legally required otherwise.
  • USA clients: Until processing purposes are fulfilled + 1 year for dispute resolution.
• Payment Data (via PayPal):
  • Stored per PayPal’s policies (typically 7 years for tax compliance).
• Analytics Data (Google Analytics):
  • Anonymized data stored for 26 months, then auto-deleted.

·Contractual Data (e.g., project files):

• Deleted after 1 year post-service completion, unless archived by client request.

• Cookies:
  • Session cookies: Deleted after browser closure.
  • Persistent cookies: Stored for 12 months or until consent withdrawal.

Exceptions:

• Data may be retained longer if legally required (e.g., tax records in USA: 5 years).
• Data deletion requests (GDPR Article 17, USA Article 18) are fulfilled within 30 days.

4.4 Intellectual property is transferred to the client by e-mail and, after the transfer, belongs exclusively to the client.

5. Cookies and Analytics

5.1. Cookie Usage:

• Essential: For order processing and authentication.
• Analytical: Google Analytics for traffic analysis.
• Advertising: Disabled by default (used only with consent).
• Disable cookies via browser settings (instructions).
• Opt out of ad tracking via Google Ads Settings.
• Data portability (Article 20);
• Withdraw consent (email [email protected]).
• Data portability (Article 20);
• Lodge complaints with a supervisory authority (e.g., EDPB).
• Identifiers: We use technologies such as cookies and User-IDs to collect analytical data and provide a personalized user experience.

6.3. USA Residents (CCPA):

• Know categories of collected data;
• Opt out of data “sale” (we do not sell data).

7. Policy Updates

We will notify you of changes via:

• Email (if subscribed);
• A notice on digital-agency.website.

8. Contact Us

• Legal Address: 600 Congress Ave, Austin, TX 78701
• Phone: +1(909)443-3889
• Email: [email protected].
• Registration: Sole Proprietor Digital Agency

Attachments

• Termsof Service
• Refund Policy

ComplianceNotes:

• GDPR: Articles 13-14 (transparency), Article 5 (storage minimization).
• CCPA: Sections 1798.100-1798.199 (consumer rights).
• Google Ads Enhanced Conversions: Compliant with Google's data protection requirements and hashing standards.
• Google Analytics: Complies with the Terms of Use of Google Analytics, including the prohibition on the transfer of personally identifiable information and the disclosure of information about the use of identifiers (such as User-ID) in this Privacy Policy.